Skip to content
Privacy and cookie transparency

Privacy Policy

This Privacy Policy explains what data Drezmix collects, why we collect it, how cookies and advertising technologies work on this website, and the choices you can make. It is written for visitors who may arrive from Google Ads, Meta Ads, or other sources, and it applies equally to all users.

Effective Date: January 15, 2026
Last Updated: January 15, 2026

Company details

  • Business name: Drezmix
  • Address: 1 Windmill Lane, Dublin 2, D02 F206, Ireland
  • Email: [email protected]
  • Phone: +353 1 687 9120

If you have any questions about this policy, your data, or how to manage cookie settings, contact us using the details above or via the Contact page.

1) Cookie categories (three tiers)

Cookies are small text files stored on your device. We also use similar technologies such as pixels and event tags. We divide cookies and related technologies into exactly three categories. Essential cookies are required to run the site. Analytics and marketing cookies are optional and only activate after you choose to allow them.

1. ESSENTIAL COOKIES

Purpose: core site functionality, security, session management. These cookies help the site work reliably, keep settings consistent, and protect against misuse.

  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO, activated automatically
  • Retention: session duration or up to 12 months for preference storage

2. ANALYTICS COOKIES

Purpose: measuring traffic, user behavior, site performance. These cookies help us learn which pages are useful, how visitors navigate, and where we can improve clarity and accessibility.

  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES, activated only after user accepts
  • Retention: up to 14 months

3. MARKETING / ADVERTISING COOKIES

Purpose: remarketing, personalized ad delivery, conversion tracking. These cookies and pixels help us measure whether ads lead to actions on our website and allow ads to be shown to prior visitors on partner platforms.

  • Consent required: YES, activated only after user accepts
  • Retention: up to 540 days (Google Ads default)

Cookie preference management

Use this link at any time to review your choices:

2) Marketing cookies, required disclosures

This section explains advertising related cookies and tracking technologies used for conversion measurement and remarketing. The statements below are included to meet advertising platform transparency requirements.

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management

Use the clearly visible Manage cookie preferences link in the site footer, or the button at the top of this page, to accept or reject each cookie category independently.

4) Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6) Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) User Rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

13) What Data We Collect

Depending on how you use the website, we may collect the following categories of data. Some data is provided by you, and some is collected automatically through essential logs and, if you consent, analytics and marketing tools.

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not ask for sensitive categories of personal data. If you choose to include sensitive information in a message, please keep it minimal. For animal health emergencies or food safety concerns, consult appropriate professionals.

15) Retention Periods

We keep data only as long as needed for the purposes described in this policy. Retention periods may also be influenced by legal obligations, dispute resolution needs, and security logging requirements.

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

16) Policy Metadata and Changes

Last Updated: January 15, 2026
Effective Date: January 15, 2026

If we make material changes to this policy, we will notify users via a homepage banner at least 14 days before the changes take effect. The updated policy will be posted on this page. Continued use of the website after the effective date of an updated policy indicates acceptance of the updated terms.

Questions or requests

To request access, deletion, or clarification, email [email protected] or use our Contact page. We may request verification to protect your account and prevent unauthorized requests.

Additional clarity for visitors

Drezmix is a poultry education and information website focused on backyard flock care and egg handling. We do not sell eggs directly through this website and we do not require account creation to browse content. If you contact us, we use your message details only to respond and provide general guidance.

If you arrive from an advertisement, the content you see is the same as for any other visitor. We do not run automatic redirects or show different versions of pages based on where you came from. Your cookie choices apply site wide and can be changed at any time.